Summary:

Who moved my marketing cheese?  This phrase metaphorically describes the disruption to our sales processes and our understanding of marketing techniques, much like Spencer Johnson’s popular book “Who Moved My Cheese?” in which the cheese symbolizes what we want to achieve.

Our marketing ‘cheese’ represents our goals and objectives in the ever-changing marketing landscape.  In marketing, ‘cheese’ can be seen as the traditional methods and strategies we’ve relied on for years.  In our marketing, our ‘cheese’ symbolizes the results we aim to achieve.

It signifies a shift from the familiar order we’ve practiced over a long History into unfamiliar territories, necessitating new learning techniques and strategies, such as AI-driven marketing, personalized customer communication (e.g., chatbots, customized emails), and data-driven decision-making (e.g., predictive analytics, customer segmentation).

Adapting to these new techniques is not just a choice but a pressing necessity in the rapidly evolving marketing landscape.  The sooner we embrace these changes, the better equipped we will be to navigate the future of marketing.  This instills a sense of urgency and importance in our actions, underscoring the need for immediate adaptation and creating new opportunities for innovation and success in the marketing field.

My expectations of the order of things and processes have been permanently disrupted.

Order and habits are integral to our culture, institutions, and way of life, comprising reliable customs, traditions, rules, and established practices.

What happened to relationship-driven successes?

The cheese symbolizes what we are working to achieve: family, finances, peace, health, happiness, and tranquility.

Article:

Historic Shift:

In this new era, friends often conduct business with one another, and reliable relationships have evolved due to the rapid pace of digital communication.  This term refers to the fast and varied ways we communicate in the digital age.  Adapting to these new methods is crucial to staying competitive.  However, we must not overlook the importance of personal connections in the digital age.  Human interaction remains a key element of our marketing strategies, and the prevailing approach of relying solely on social media for business or sales outreach will diminish over time.  Brief, attention-grabbing messages or sensational content aimed at unknown individuals are expected to lose effectiveness.

Expanding business opportunities and fostering new relationships are crucial for personal growth and business success.  These elements are the foundation for achieving higher goals and driving business growth.

There will likely be a shift towards re-emphasizing the importance of building strong relationships as the key strategy for sustainable success.  Prioritizing genuine connections and meaningful interactions will become essential in navigating the business landscape.

MMospeople’s reading habits have changed.  They listen to and watch podcasts focused on digital audio and video files available for download or streaming.  They don’t seem to answer their phones as they used to; they also don’t always respond to marketing emails or to precisely targeted communications about a specific subject, such as a transaction.  But one thing is sure: everywhere they go, they look down at their phones so attentively that they miss everything around them.

The most effective marketing tool today is texting prospects, which necessitates obtaining phone numbers rather than email addresses.  However, the process must be completed individually, with some personalization, rather than using a mass-text software package.  Virtual assistants like Siri and Alexa can draft and send personalized messages and reminders, making them valuable tools in this approach.

We may first call, leave a message when they do not answer, or follow up with an email or text message.  Siri, text Archie Bunker.  Archie, I am just checking whether you need any ___________________.

Things change, and disruptions occur, both personally and in the business world.  Technology, such as AI and data analytics, plays a significant role in modifying our marketing output by providing insights into consumer behavior and market trends.  These technological disruptions require us to adapt to remain competitive in the market, underscoring the importance of staying ahead of the curve in our field.

Here are a few things that we must become comfortable with:

https://www.newbreedrevenue.com/blog/marketing-terms

https://communications.rutgers.edu/brand-policies/advertising/glossary-marketing-terms

• Artificial Intelligence (AI)
• Automatic Language (AL)
• Search Engine Optimization (SEO)
• Search engine algorithms
• Search engine Crawling, spiders, robots, or Google bots.

This is not merely shaking hands with 500 people, becoming friends, hanging out together, and doing business as usual, but rather a tech-driven approach that amplifies performance through algorithmic data management.

Lost in the dynamics of changing methods:

In the real estate sales and lending business, the challenges are unique.  The market is volatile, and success often depends on factors beyond our control.  When business opportunities deteriorate, what do frustrated salespeople do?  They may be tempted to perpetuate a losing strategy that includes working from home, focusing on distracting activities, responding only to inbound messages, selectively returning calls, and engaging in what is now commonly referred to as quitting.  This is where a best-practices action system is designed to explicitly incorporate new techniques for real estate sales and lending businesses, making a significant difference.

Quiet quitting is a term used to describe a situation in which a person does not outright quit their job.  Still, it regularly shifts their daily activities to avoid stressful confrontations, outbound calls, and sales rejections.  Instead of focusing on business-related tasks, they may spend their time on social media, take extended breaks, or commiserate with others about work-related issues.  This behavior, known as quiet quitting, is prevalent in today’s labor force, highlighting current job market dynamics and the need for proactive management strategies.

Going the extra mile or any mile is separate from the equation for those with a tidy paycheck, no matter how temporary or short-lived.   Quiet quitting, also known as the Great Resignation and the Great Reshuffle, is an economic trend in which employees are dissatisfied with their jobs but avoid taking action, effectively living off their employer’s payroll.  Most employers will not continue to pay salaries for long.  No results, sorry Charlie, no pay, no job!  This trend impacts business productivity and employee satisfaction, underscoring the need for proactive management and effective employee engagement strategies.

How about a very inexpensive gadget, a mouse jiggler, that artificially simulates keyboard activity and mouse movement, creating the impression of computer work?  Some who work remotely have attempted to outsmart their management by engaging in fake work activities. These individuals, known as ‘parasitic quiet quitters,’ exploit their employers by performing fraudulent work to avoid legitimate tasks.  For example, they might use a mouse jiggler to make it appear as though they are working when, in fact, they are not.  Management may use productivity monitoring software as a surveillance mechanism to ensure compliance with company work requirements; alternatively, the parasitic quiet quitter may engage in fraud, which can lead to significant losses for the company.  This highlights the need for effective management and monitoring strategies to prevent such behaviors and ensure business productivity.

Dynamic change:

Reading is a powerful tool that can counteract ill-informed opinions.  But, as Mark Twain aptly said, “If you don’t read the newspaper, you are uninformed.” If you read the newspaper, then you are ill-informed.  This underscores the importance of seeking reliable information sources to stay informed and empowered amid change.

The problem is that our expectation of order is disrupted by others who are pursuing their agenda but using us as a vehicle or, in some cases, a sucker.

Many of our activities are so fast-paced that we cannot keep up, and therefore, we have limited time for relationship-building.  Much of our work is now technology-driven, replacing face-to-face and telephone communication.

Automatic Language (AL) is an advanced technology that analyzes text inputs, recognizes patterns, and classifies text into natural language processing algorithms.  In marketing, AIAL is advancing human-machine interfaces and communication, enabling more efficient and personalized customer interactions.  This technology is revolutionizing how we interact with customers and is a key trend in marketing.

Eventually, AL will drive most of our marketing activities.  Analytics and algorithms will drive everything from search engines to service searches, identifying our unique abilities based on our participation in the tech system.

The accelerating speed of change is upon us, and we have said goodbye to the old method of goods.  At best, we can captureprospects’' attention for a few microseconds or a minute to gauge their interest in our services, which is challenging but doable.  We can embrace and adopt change willingly or be left behind in the dust of History alongside the Rolodex client file system.  For those who do not remember the Rolodex, it was a desktop card-index system featuring a round, rotating spindle with removable cards attached.  The salesperson would record client information in alphabetical order.

Future companies may have only five employees, but they operate like a 50-person company, 20-30 years ago.

There is a shift to the free-agent nation, where independence and mobility are paramount to success.

Herein lies the need for an executive administrative assistant, independent contractor staffing, and high-tech independent contractors locally or from around the world (somewhere) who can work magic in the tech-driven marketing and follow-up process.